Game adverts that don’t show the game

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The advert for Halo 3 doesn’t show any footage from the game at all, the entire thing is a diorama of figurine soldiers. Which is interesting. Motiongrapher have an article about the video that explains it better than I ever could (or using a lot more words, anyway).

Back in the day, games avoided showing the graphics too much because, well, they were rubbish (but we had imagination, so it was ok). Currently, in the ‘next generation’ the games are looking pretty spiffy and so the decision not to show the game itself must be based on something else. I’m not going to join in with the ‘games as art’ discussion, but I’d say we’re definitely into ‘games as a valid and worthwhile form of entertainment’ territory. Anyway, read the Motiongrapher article; they know that they’re talking about.